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From the publisher:

The sources, essence and structure of the innovation process are introduced. Reviewed the information security of innovation, protection and licensing of objects of intellectual property, the basic principles of technology transfer. The concept of the principles of marketing activity in the innovation environment is given. The main functions and tasks of marketing of innovations in the scientific and industrial spheres. The manual gives methods and techniques of innovation management and risk management. Attention is paid to ensuring the quality of innovation, selection and expertise of innovation projects and evaluation of their effectiveness. It is recognised for students and masters of civil engineering and general engineering strains in the discipline "Marketing of technical innovations". It may be useful for specialists who deal with the issues of information support for innovation in manufacturing, marketing and management of innovation projects.