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The textbook describes in an accessible form the essence, tasks and peculiarities of the development of marketing of an industrial enterprise as a modern strategy for managing the production and sale of industrial products in order to fully meet the changing needs of organised consumers, and on this basis - to realise the mission and achieve the goals of the enterprise in the market. The textbook is intended to help the reader to master the scientific, theoretical and practical aspects of researching markets for industrial goods and services, behaviour of different categories of industrial buyers, forming and implementing marketing strategy and tactics of an industrial enterprise in modern market conditions, adapting world theoretical achievements in the field of marketing to the current conditions of activity of domestic industrial enterprises. The textbook is intended for students and teachers of higher educational institutions, as well as for a wide range of specialists in various business areas involved in the use of marketing approaches in solving practical problems.