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From the publisher:

The work with the presented textbook aims to provide theoretical, methodological and practical training of students of economic specialities for the implementation of marketing activities in enterprises. The content of the textbook "Enterprise Marketing" consists of four parts and 11 chapters. The textbook is also intended for undergraduates, postgraduates, teachers of higher educational institutions of economic specialities, researchers, entrepreneurs, managers and specialists of enterprises who are interested in topical issues of modern marketing.