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The monograph explores the methodological, theoretical and methodological problems of marketing of innovations and innovative activity in marketing. The conceptual foundations of innovation marketing, theoretical and methodological principles of forming the components of the product innovation marketing complex, approaches to economic and mathematical modelling of the processes of developing and promoting innovations to the market are outlined.

The article highlights innovative approaches to the development and promotion of innovations to the market, management of the potential of innovative development on the basis of innovation marketing, motivation of environmentally oriented innovation activities.

For specialists in innovation marketing, teachers, postgraduate students and students of economic specialities of higher education institutions.