Book Marketing HRD Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs

Name: Marketing HRD Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs
SKU: 20365574
Price: 2333 UAH
Availability: OutOfStock

Jerry W. Gilley, Steven A. Eggland

Product code: 20365574

Format

Book language

Publisher

Year of publication

Category

HR management. Personnel planning, recruitment and development

About book

Boost the image of your HRD department and carve a solid niche inthe organizational chart for your position.

Discover how to:

* Heighten the visibility of HRD
* Earn employee commitment to your programs
* Ensure that your programs are cost-effective and contribute tothe bottom line

This handy guide explains how to use a range of marketing toolsincluding client research, cost/benefit analyses, and promotionaltechniques to implement a strategic HRD marketing plan.

Details

Author

Jerry W. Gilley, Steven A. Eggland

Publisher

John Wiley and Sons Ltd

Number of pages

264

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