Book Managing Networks in International Business

Product code: 20057043

Book Managing Networks in International Business

Product code: 20057043
Format
Book language
Year of publication
About book

The book introduces a unique and innovative perspective for the study of international business networking. In contrast to the standard construction of models for optimal strategic decision-making, the essays in this book emphasise interpretation, learning by doing, trust and co-operation in the international business community. The editors focus upon business relationships within and between firms as well as the importance of middle management in the international arena.

Details
Number of pages
272
Published
1992
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