This bestselling textbook has been fully updated, and provides readers with a comprehensive overview of methods for conducting business and management research. Highly visual, and written in a clear and accessible way, the book includes helpful learning features throughout, including learning goals at the start of each chapter, a research in action feature, examples, a Research Plan Canvas template and more.
The content has been brought up-to-date with the inclusion of big data, predictive analytics and a dedicated chapter on machine learning.

Accompanying the book is a wealth of online resources to further enhance your learning experience, including:

• MCQs
• Video content
• Templates and data sets
• Glossary flashcards
• Additional case studies

These can be accessed by students at study.sagepub.com/easterbysmith7e

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The writers effortlessly connect with the reader offering clear direction. I cannot recall when I have felt so engaged in a textbook. It feels more like a conversation and the reader gets a real sense that the writers not only thoroughly know their subject but also are able to convey that knowledge with an ease and simplicity that engages and enthralls in equal measure.