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It is an axiom of business that successful companies increase their revenues and profits year after year. However, we don't notice how some companies have managed to get rid of the pressure of endless growth and set themselves a different business goal. They create great places to work, provide great customer service, make a significant contribution to their communities, and seek better ways to live human life.

In Small Giants, journalist Beau Burlingame reveals the secrets of fourteen successful companies that dared to set their own business goals. These are Anchor Brewing, the world's first craft brewery; CitiStorage Inc, a manufacturer of energy bars and other food products; Righteous Babe Records, a studio founded by singer-songwriter Ani Difranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and the Zingerman's community of businesses, including the world-famous Zingerman's Deli in Ann Arbor. Burlingame shows how the leaders of these small giants fully understood the alternative paths and chose the one that helped them create the business they wanted. All of us, Burlingame concludes, will benefit from questioning the usual criteria for business success.