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We bring to your attention the book by Stanley Marcus & laquo;Shop of My Dreams» from the publishing house «Fabula».

About the book:

This is the story of the legendary Neiman Marcus speciality store in Dallas. This is a story of twentieth-century retail that can inspire many aspiring entrepreneurs. It is a story of how to build a retail empire with just a family-run luxury clothing store. It is a story about how to run a customer-focused organisation. This is a story about the commercial and cultural centre of North Texas - the city of Dallas. And finally, it's the story of a remarkable man, Stanley Marcus, and his ascent to the Olympus of entrepreneurship.

Stanley Marcus has spent most of his life not only creating a retail enterprise known worldwide as the epitome of quality, but also setting high standards of taste for all those who want the "best in life". His business philosophy, which he developed, has been an important part of Neiman Marcus' staff training. These core principles are also the reasons why Neiman Marcus is recognised today as the taste leader of American retail.

Why should you buy the book «My Dream Store» by Stanley Marcus?

The Store of My Dreams is a book from which you will learn many great tips on doing business, store management and will clearly see the incredible importance of ethics and corporate culture. Telling his biography and the formation of Neiman Marcus, the author shares his knowledge, experience, mistakes and doubts that made him one of the most successful entrepreneurs in the world.