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The proposed manual contains catchphrases about linguistic units of all levels of the language hierarchy, which are united by the thematic principle and are considered in the following sections of linguistics: phonetics, graphics, spelling, orthography, orthoepy, morphemics, word formation, lexicology, phraseology, grammar, stylistics, lexicography. In addition to linguistic aphorisms written by well-known linguists, writers, and philosophers, the book also contains some catchphrases of folklore origin (proverbs and sayings). Figurative associations, a harmonious combination of deep content and original form open up a new vision of the already known linguistic phenomenon and make it possible to use linguistic aphorisms and figurative expressions in the study of the Ukrainian language course and in extracurricular activities.