National print, broadcast, podcast and blog publicity campaign Extensive publicity campaign in Southern California Promotion through the author's extensive media connections and established relationships Promotion on the author's popular blog, StreetGourmetLA, and his strong social media presence Co-op available Blads available for early reviewers; books arriving several months early for review mailings Advertising in SCIBA catalog eBook available at the same time as print book; eBook ISBN to be included on all press materials and wherever print ISBN is listed. Both mediums will be promoted, and publisher will seek eBook promotional opportunities via Nook and Kindle

The celebration of Mexican cooking that food lovers have been waiting for. Richly photographed and authentically local, L.A. Mexicano showcases L.A.'s famously rich and complex Mexican-food culture, including recipes, profiles of chefs, bakers, restaurateurs, and vendors, and neighborhood guides. Part cookbook, part food journalism, and part love song to Los Angeles, it's the definitive resource for home cooks nationwide, hungry Angelenos, and food-loving visitors. Features a foreword by Taco USA's Gustavo Arellano and more than 100 photos by Staci Valentine.