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The fast-paced modern world is putting traditional marketing on the back foot. Classical theories, strategies, and practices are no longer working. What should marketers, managers, and business owners do? To follow the changes, to the fifth stage of marketing - quantum.
In this book you will learn:
- Why quantum marketing is not evolution, but a revolution and how to be at the forefront of it.
- What marketing strategies and tactics should be used in a changing environment.
How to
take care of customer loyalty, affinity and brand chemistry.