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The monograph describes the fundamental provisions of language culture in the updated paradigm of scientific knowledge. It presents the culture of language as a linguistic discipline focused on the normative and qualitative aspects of language, on the cultivation of a linguistic standard. For linguists - researchers, teachers, postgraduates, students and teachers.

Content

Preface
CHAPTER 1. THEORETICAL AND METHODOLOGICAL GROUNDING OF THE BASIC CONCEPTS OF LANGUAGE CULTURE
1.1. The norm of the literary language
1.2. The concept of "norming" in modern Ukrainian linguistics
1.3. Communicative features - a categorical concept of language culture
1.4. Development of the concept of "linguistic personality"
1.5. Linguistic and communicative competence of a linguistic personality
CHAPTER 2. CULTURAL AND LANGUAGE PARAMETERS OF THE LINGUAL ACTIVITIES OF SOCIETY
2.1. The level of normativity of the Ukrainian language in live radio and television broadcasting
2.2. Linguistic competence of students of pedagogical universities of Ukraine
2.3. The mechanism of studying the correlation between codification and implementation of terminological vocabulary
CHAPTER 3. CULTIVATION OF LITERARY LANGUAGE
3.1. Priority areas for improving the language standard
3.2. Cultural and linguistic training of a teacher-philologist in the trajectory of professional education
Afterword
Literature
Summary
Appendix
Recommended reading