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Corporate communications is a branch of public relations, and more broadly, the art of proper behaviour and effective communication of business organisations in society. This monograph is the first popular science publication and practical guide in Ukraine that comprehensively and comprehensively examines the theoretical and applied aspects of corporate communications. Its authors, reputation management practitioner Yevhen Zagorulko, who has many years of experience in developing corporate communications in large companies, and Dmytro Oltarzhevskyi, Doctor of Science, Professor at the Educational and Research Institute of Journalism of the Taras Shevchenko National University of Kyiv, have conducted a serious research. The monograph contains about 560 references to mostly foreign scholarly works, as well as key definitions, author's models and the most interesting global reputation cases. Its goal is not only to contribute to rethinking the principles and methods of modern corporate communications. It is an attempt to promote international standards and experience in reputation management and harmonisation of relations between companies and society. Particular emphasis is placed on the practice of corporate social responsibility, which is becoming the latest business ideology. The rich, well-structured material, easy presentation style and imaginative language of the book will attract scholars, business representatives, experienced practitioners in the field of corporate communications, public relations, as well as students, beginners, and professionals seeking to expand their professional outlook.

The book is available in the Yakaboo app for free reading in the PrivatBank library.