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The 21st century is the age of information. Or rather, an overabundance of information. The Internet is becoming less and less a source of valuable knowledge and more like a dump filled with fake news and millions of stimuli that affect the audience's perception every second. This state of affairs is also contributed to by marketers who, in the face of banner blindness or ad blockers, are looking for more and more effective methods of attracting users' attention. It is not easy. According to some sources, the average concentration time of Internet users has dropped to 8 seconds in recent years, which is supposedly as long as a goldfish needs to hold attention. Therefore, content marketing was supposed to be the way to increase the interest of online goldfish. However, this trend, when implemented incorrectly, does not lead to satisfactory results. Instead, it causes even more chaos in communication. That's where Justyna Bakalarska-Stankiewicz comes in. In her book, you will learn:

• What can a content manager learn from soap operas?