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From the publisher:
The textbook presents the basics of communication technologies, their classification, methodology and methods of implementation. The basic concepts of communication technologies, the history of their emergence and the formation of leading concepts are considered in detail. The author analyses methodological problems of communication technologies, including the definition of the range and functions of technologies for manipulating society. The mutation and immutation of society as concepts of communication technologies and the mass character of the immutation of society are analysed. The classification of applied social and communication technologies is considered. The textbook is intended for students majoring in journalism, international information, sociology, political science, public relations, advertising, and other disciplines.