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Books
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41 products
Routledge Studies in Marketing
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Books in foreign languages
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Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory
Christopher Miles
Christopher Miles
Not available
20843295
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Money and Marketing in the Art World
Henrik Hagtvedt
Henrik Hagtvedt
Not available
20741226
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Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth
Anna Bianchi
Anna Bianchi
Not available
20589642
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Information Asymmetry in Online Advertising
Ян В. Виктор / Ян В. Віктор /
Ян В. Виктор / Ян В. Віктор / , Katarzyna Sanak-Kosmowska
Not available
20233542
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Information Asymmetry in Online Advertising
Ян В. Виктор / Ян В. Віктор /
Ян В. Виктор / Ян В. Віктор / , Katarzyna Sanak-Kosmowska
Not available
20226197
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Consuming Atmospheres: Designing, Experiencing, and Researching Atmospheres in Consumption Spaces
Not available
20172062
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Ethnic Marketing: Theory, Practice and Entrepreneurship
Guilherme Pires
Guilherme Pires, John Stanton
Not available
20249591
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The Dynamics of Influencer Marketing: A Multidisciplinary Approach
Not available
20135536
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Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behaviour
Not available
20130147
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Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management
Not available
20128018
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Sustainable Marketing and Customer Value
Not available
20128129
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Contemporary Consumer Culture Theory
Not available
20184236
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Decoding Coca-Cola: A Biography of a Global Brand
Not available
20194736
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Decoding Coca-Cola: A Biography of a Global Brand
Not available
20194607
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Artificial Intelligence for Marketing Management
Not available
20196634
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Corporate Heritage Marketing: Using the Past as a Strategic Asset
Angelo Riviezzo
Angelo Riviezzo, Antonella Garofano, Maria Rosaria Napolitano
Not available
20259833
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Branding and Positioning in Base of the Pyramid Markets in Africa: Innovative Approaches
Charles Blankson
Charles Blankson, Stanley Coffie
Not available
20272101
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Corporate Heritage Marketing: Using the Past as a Strategic Asset
Angelo Riviezzo
Angelo Riviezzo, Antonella Garofano, Maria Rosaria Napolitano
Not available
20274322
0
0
Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement
Not available
20099291
0
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Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption
Not available
20099430
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European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior
Not available
20083190
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Strategic Brand Management in Higher Education
Not available
20083528
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Understanding the Higher Education Market in Africa
Not available
20083533
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Strategic Brand Management in Higher Education
Not available
20085289
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Understanding the Higher Education Market in Africa
Not available
20079888
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Building Corporate Identity, Image and Reputation in the Digital Era
Not available
20123222
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Building Corporate Identity, Image and Reputation in the Digital Era
Not available
20124651
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Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement
Not available
20125368
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Charity Marketing: Contemporary Issues, Research and Practice
Not available
20125473
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Charity Marketing: Contemporary Issues, Research and Practice
Not available
20122718
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Strategic Marketing of Higher Education in Africa
Not available
20089923
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Contemporary Consumer Culture Theory
Not available
20090996
0
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The Psychology of Consumer Profiling in a Digital Age
Barrie Gunter
Barrie Gunter
Not available
20395525
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Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour
Katarzyna Sanak-Kosmowska
Katarzyna Sanak-Kosmowska
Not available
20314051
0
0
Branding and Positioning in Base of the Pyramid Markets in Africa: Innovative Approaches
Charles Blankson
Charles Blankson, Stanley Coffie
Not available
20320455
0
0
Addiction as Consumer Choice: Exploring the Cognitive Dimension
Gordon Foxall
Gordon Foxall
Not available
20323765
0
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Relationship Marketing in the Digital Age
Lena Steinhoff
Lena Steinhoff, Robert Palmatier
Not available
20267814
0
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Relationship Marketing in the Digital Age
Lena Steinhoff
Lena Steinhoff, Robert Palmatier
Not available
20268995
0
0
Ethnic Marketing: Theory, Practice and Entrepreneurship
Guilherme Pires
Guilherme Pires, John Stanton
Not available
20275723
0
0
Addiction as Consumer Choice: Exploring the Cognitive Dimension
Gordon Foxall
Gordon Foxall
Not available
20338047
0
0
The Psychology of Consumer Profiling in a Digital Age
Barrie Gunter
Barrie Gunter
Not available
20423223
