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The spiritual wealth of a person and society is determined by many factors, among which a deep knowledge and mastery of folk morals, etiquette, and speech culture are extremely important. How to greet, communicate, and behave politely and respectfully in different situations in society? How to work on the formation of one's linguistic personality and ensure that one's own speech - oral and written - acquires signs of sophistication and characterises one's intelligence? These questions are answered, at least in part, by the proposed manual.

The book is intended for students, pupils of secondary schools of all types and for the widest possible range of readers who want to improve their knowledge of the Ukrainian language, get rid of deformations that are felt in the speech of some of our citizens, and preserve the originality of the Ukrainian word.