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More than sixty years ago, in the time of black and white television and radio, McLuhan managed to predict the future - the rapid transition from technologies based on the mechanics of the wheel to technologies based on electrical plexuses.

How did the emergence of the phonetic alphabet and later printing change the forms of experience, worldview, and self-expression? Why is it that when creating new technologies, people also undergo changes and transformations? How does the study of the processes of change that accompany the emergence of mass communication relate to the discovery of the concept of the "global village"?

"The Gutenberg Galaxy" is a series of historical observations of new cultural formations that result from the "excitements" caused first by writing and later by printing. His work on the impact of mass communication on human thinking earned Marshall McLuhan the fame of a media theorist and new media prognosticator. The author managed to foresee dramatic technological innovations - a networked, compressed "global village" that would emerge in reality only at the end.