- Review copy mailing to influencers and media - Social Media Campaign and Promoted Posts - Promotion in Turner Publishing #FreeBookFriday giveaway – Eblast to 90,000 subscribers for giveaway and fulfillment through online etailer - E-mail, e-newsletter, and online marketing campaign

Publishers' Weekly called Jane Butel's Southwestern Kitchen “the bible of Southwest cooking.

Now fully revised and updated for a new generation of cooks, this very special Southwestern cookbook from the author of Hotter Than Hell includes authentic family recipes and innovative dishes using traditional ingredients. Recipes feature the basic techniques for preparing everything from quesadillas and salsas to chilis and tamales. All the recipes are filled with the spice and flavor of the Southwest.