This is an automatically translated description

He has overseen some of Nike's most high-profile campaigns with Cristiano Ronaldo, Serena Williams and LeBron James. Over the course of his twenty-seven-year career, Greg Hoffman has risen from intern to marketing director, shaping Nike's unique voice and turning everyday consumers into brand advocates.

In a world where marketing is increasingly data-driven, Hoffman believes that human connection is at the heart of the best work. Inviting readers behind the scenes at Nike, he provides lessons on how to create a powerful brand that people love, and how to motivate a team to work creatively. He calls his method of work "emotion design". And he reveals his main secrets in this book."

The Performer: Matvey Nikolayev
Duration: 10:51:00