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John Westwood's book How to Create a Marketing Plan is a guide for anyone who works in business and plans to start their own business. This handbook is universal for everyone: if you are just an ambitious beginner, be sure to read it to build your own marketing strategy step by step, and if you are an experienced businessman, to successfully consolidate your position in the market.

The book provides comprehensive explanations of the main concepts of the market environment, illustrates the stages of building a marketing plan and the features of a marketing strategy. The author also addresses important issues of online business, advertising, and product promotion. Have you been planning to show your business project to the world through your Instagram account for a long time? You're welcome! Jon Westwood will tell you how to achieve it.

While describing such important things, the author does not seek to turn the book into an economics textbook: reading How to Create a Marketing Plan is interesting and understandable, so it will suit you even if you have not dealt with complex economic terms before.