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How to build a business on creativity in the Ukrainian reality? How to make money from your creativity? Oleksandra Fidkevych, director of the Yevhen Klopotenko project, has successful experience in this and has written a book about it. "How to Stuff a Viper with Bacon" is a step-by-step guide on how to start developing your own business or how to become a professional producer and make money from your creativity. Using the example of Yevhen Klopotenko's projects, the author explains - about strategic planning and budget;
- how to form a dream team and how to build healthy relationships with colleagues;
- about the role of PR and how to create a business- about the role of PR and how to create a successful communication strategy;
- how to respond to hate and how to work with fans;
- how to behave in crisis situations;
- finally, how to enjoy the results.

At the same time, this is a very frank story, full of humour, inspiration and sincerity. Oleksandra Fidkevych talks not only about successes but also about difficulties, shares stories from behind the scenes that reveal the whole process of creating a prosperous business.