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Thirty-two tips from the Dutch writer and art consultant Johan Idema for readers who are thirsty for artistic experiences. What is the best way to use the knowledge of museum curators? Why is your child the perfect guide? Are portraits of ancient masters really the prototype of modern selfies? By answering such unexpected questions, his book becomes an instruction manual for turning a boring wander through museum halls into an exciting journey full of vivid emotions.

In order to get an unforgettable experience in an art museum, according to the author of this book, you need to «do many things differently». And he offers ways to do this - for every taste. Perhaps when you read it, you will run to the nearest museum naked with a folding chair in your hands and start feeling the exhibits. Or maybe you'll linger longer in front of a painting, talk to a stranger, or listen to your own child's impressions. And so you will discover new depths in works of art. Or simply enjoy a virtual journey through the world's museums while reading.

The book has a lot of light in it - just like a museum window when you look through it at a sunny day from a cool gallery.