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«How Design Makes Us Think» — is about going beyond the obvious and superficial to explore the hidden signals that designers use to engage their audience. Design across all mediums uses a combination of elements - fonts, images, shapes and colours - to convey a message, but that message also generates thoughts and emotions that are not so easily articulated.

The book presents a wide range of examples from a variety of industries, including publishing, product, digital and commercial design, and explores the techniques and tools that designers use to influence audiences and communicate implicit messages. Each chapter of the book explores different moods and concepts - from romance to productivity, from humour to sophistication. The result is a unique and fascinating insight into the design process for practitioners and enthusiasts alike.