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The textbook covers the evolution of public relations theory and practice, from proto-PR in the ancient world to global public relations in the 2000s. Considerable attention is paid to the Ukrainian peculiarities of PR history. The book is based not only on hundreds of publications on social communications and world history, but also on the author's many years of experience as a PR manager.

For students, postgraduates, teachers of higher education institutions, specialities and areas of training in PR, advertising, journalism, history, political science, as well as for practitioners of advertising and public relations.