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Vainglory is always a false assessment. Do we judge others by their appearance or some defining trait? Are we only interested in their profession, education or social status? Arrogance is the most useless of all our feelings. History shows that arrogance has usually given rise to wars, disasters, hatred and painful failures. Although humans have conquered space and deciphered their genetic maps, they have not made much progress in human interaction since the days of mammoth hunting: it's how something looks, not what it is, that counts.

Finnish writer and researcher Ari Turunen is trying to find out why arrogant and dismissive behaviour is so commonplace and how to cope with this completely negative manifestation.

For a wide range of readers.