This is an automatically translated description

The study guide is designed to prepare masters in the speciality Marketing. The work deals with the concept and methodology of Internet marketing, the peculiarities of the virtual environment in terms of marketing research, the formation of goods and their pricing, the specifics of distribution and promotion on the Internet. The requirements for the effective functioning of an enterprise website are studied. Typical strategic decisions in Internet marketing and experience of implementing effective business models are considered. The theoretical sections end with questions on self-control of students' knowledge. The practical section includes tests and tasks for independent work. For teachers and students of economic specialities, researchers.