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Deirdre Nansen McCloskey continues her intellectually playful but rigorous analysis by focusing on people rather than institutions. Contrary to contemporary neo-institutional and behavioural economics, which favours observation over understanding, she defends her vision of humanomics, which draws on the work of Bart Wilson, Vernon Smith and, above all, Adam Smith. She advocates an economy that uses a comprehensive understanding of human action that goes beyond behaviourism. Although the book is intended for people with a basic understanding of the current state of economic theory, it is not overloaded with mathematics and can be of interest to a wide range of readers.