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In Graphic Design: The New Basics, bestselling author Ellen Lapton and design educator Jennifer Cole Phillips explain the key concepts of visual language essential to any design job, from designing a logo or letterhead to a complex website. Using visual examples with parallel commentary, they introduce the formal basic elements of two-dimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency. The new, revised edition includes a new chapter on formstorming and Gestalt principles, as well as numerous new examples of work from students and professionals illustrating topics such as grid and colour.

«This book is a guide to creating visual forms, from which designers will learn how to build diversity and complexity from simple relationships. Here we tried to bridge the gap between software and visual thinking. When we talk about form, we recall the pioneering work of modernist designers, from Joseph Albers and Laszlo Mogoy-Nagy of the Bauhaus to Armin Hoffmann and such outstanding teachers as Malcolm Greer. We started working on this textbook when we noticed that our students sometimes struggled to articulate an abstract concept. While they were great at dealing with the vocabulary of pop culture and interpreting its elements, they were much less comfortable when it came to working with scale, rhythm, colour, hierarchy, grids, and relationships in diagrams.

This book is primarily for students and aspiring designers, and it is illustrated mainly with works by our students of the bachelor's and master's programmes at the Maryland Institute College of Art, MICA.

The work we showcase on these pages is very diverse, and this diversity reflects the natural differences in skill and sensory perception of Ellen Lapton, Jennifer Cole Phillips