What an exciting time for the golf industry!

Never before has there been so much interest in playing the game, and active participation in both on-course and off-course offerings. This $84 billion industry, in the United States alone, is truly seeing a rebirth and this text offers an introductory overview of the science and art of managing the golf enterprise.This text identifies the soft skills required in the forms of leadership,customer experience, marketing, diversity, and human resources management. The book also highlights the various technical fields required to successfully run a golf facility including food and beverage, events, revenue management, golf biomechanics, and technology. Lastly, the text offers a comprehensive look attrends that will impact leaders, employees, and players in this industry in the next 5 to 10 years. Ultimately, Golf's Rebirth: Rapidly Evolving Applications in Hospitality and Sport Management offers the reader a holistic view of the many facets and opportunities that the golf industry and its myriad associations and organizations provide.