Fast track route to mastering global innovation

Covers the key areas of global innovation from understanding what drives customers' demand for innovation in every area of your business to strategies for developing your own practical, innovation management process

Examples and lessons from some of the world's most successful and award winning businesses, including Toyota, Nokia, QVC, Canon, and ideas from the smartest thinkers, including Joel Barker, Edward deBono,Harrison Owen, Ikujiro Nonaka , Hidaki Yoshihara, Richard Branson and Linus Torvalds

Includes a glossary of key concepts and a comprehensive resources guide