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Almost every sphere of our life is closely intertwined with plans to achieve goals: in business, public or political sphere, scientific research, sports - everywhere those who know the art of strategy are at the forefront. Richard Rumelt has participated in the development of strategies for dozens of companies and shares his secrets.

The author set out to draw a dividing line between a bad and a good strategy and point out the right way to create the latter. What is strategy and why don't people understand its exact definition? Rumelt provides many vivid historical examples of excellent strategies that led to dizzying success, as well as the lack of it, which caused bitter defeats. The author's many years of experience and deep analytical skills have resulted in an extraordinary creative approach to strategy development that can be applied to organisations in any sector of the economy.

The book is available in the Yakaboo app for free reading in the PrivatBank library.