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Content has a clear role in the marketing process. It should help the customer journey by moving readers from one stage of awareness to the next until they become leads. In other words, content develops leads.

If your content is going to fulfil its duty to turn readers into leads, people need to actually read it. So how can you write content that people will read?

From Reads To Leads teaches 11 principles that define how a content writer writes every draft. Applying these principles to your writing will help you grab the right person's attention, get your message across, and move your reader down the marketing funnel.

The book comes with 40 writing exercises for each chapter to help you learn and practice several writing rules that will help you focus on writing content that makes readers act instead of writing content that sits on a server and collects dust.

You'll discover:

• How to understand what your readers need and how to write content that appeals to them
How to get the desired response from your readers and move them down the marketing funnel What makes content readable, and how to get your readers to stay with you until the endHow you should react when your work is ripped to shreds

From Reads to Leads is a true roadmap to succeeding with content for copywriters, content writers, marketing managers, and entrepreneurs curious why they're not making as many leads with their content as they know they should.