What happens when you invite such luminary fashion designers as Stephen Jones or Hussein Chalayan to collaborate with important contemporary artists such as Cerith Wyn Evans or Gavin Turk and ask them to think about the Olympic values of speed, strength, agility and stamina? A celebration of the best of British creativity and a set of innovative exciting works of art, which will be unveiled at London s Victoria and Albert Museum for the Festival of London, during the 2012 Olympic Games.