Learn from others' mistakes with this enjoyable, immersive and practical guide

We must fail in order to succeed. We know it's true in theory - but what does it mean in practice? This book reveals the methods that the world's most successful people use to embrace, overcome and learn from failure - and turn it into the fuel of their successes. Drawing on hundreds of hours of conversations with millionaires, entrepreneurs and CEOs, Dougal Shaw tells the stories of their worst mistakes and lowest moments, and outlines their key lessons. Discover how to harness play, apply creativity, integrate feedback and learn to let go - along with the cutting-edge research that explains why these methods work. Packed with practical insight and real-life stories, this book shows how anyone can turn failure into success - and what that actually means. 'Shaw has a knack for capturing what makes bosses tick in a way which is always illuminating and surprising' THE TIMES

"Inspirational and practical. Shaw proves himself once again to be one of the best small business journalists in the UK." - The Times

"Failure isn't simply an occupational hazard, it is a prerequisite for success. Fail Smarter debunks the myths, reframes the fear and helps us understand how to harness its power." - No Bullsh*t Leadership

"Essential insights into understanding how to accept and process failure as the ultimate key to success" - Making Business Child’s Play

"A revelatory, optimistic book on why real business success is so often grounded in learning from past failures. Uplifting, accessible and inspiring - Dougal Shaw's clear message is how to build resilience and success in business life and beyond." - Britain Is Better Than This

"Praise for Dougal Shaw and CEO SECRETS" - :

"Dougal uncovers the most engaging and unusual business stories. He has the knack for capturing what makes company bosses tick and their personality in a way which is always illuminating and surprising. A joy to read" - The Times