The world is changing. A host of
developments are impacting our lives: sustainability, values, equality,
purpose, digitisation or 'Gen Z'. However, a consideration of the
majority of brand experiences gives rise to the question: Where is the
change? It occurred: with COVID-19! And suddenly it was about people's
lives, about our supply system and saving our and many other sectors.
This is therefore a special Event Design Yearbook.
It allows us to revel in projects that have been prohibited for months
in 2020. It also shows experience concepts from the time before
COVID-19. With all the foreseen changes after the pandemic, as described
for example by Cedric Ebener in an interview, one can only speculate
how the concepts presented here might look in future.
Text in English and German.
Contents:
Public Events;
Consumer Events;
Employee Events;
Press Events.
