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From the publisher:
The textbook covers the main topics of the discipline "E-Commerce". The essence, content and role of e-commerce in the modern sector of the world and domestic economy are revealed, the tools of e-commerce based on the global Internet, the spheres and basic principles of e-commerce are considered. Considerable attention is paid to the characteristics of the main forms and projects of e-commerce (in particular, e-shops, e-auctions, electronic trading platforms), electronic payments, and the specifics of providing certain types of services. The issues of e-commerce efficiency analysis and its regulatory and legal support are covered. The textbook is intended for teachers and students of higher education institutions. It may also be useful for practicing merchants to improve their skills in the field of e-commerce.