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The textbook describes the basic concepts and theoretical foundations of electoral sociology, pays attention to the study of elections and electoral process as social institutions, It analyses the trends and main trends of electoral research development in Ukraine, forms practical recommendations for conducting election campaigns.

The manual is designed for graduates of higher education for specialities "Sociology", "Political science", "Government and municipal administration" and a wide range of readers who are interested in research of electoral behaviour and social and psychological support of elections.