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The manual identifies the main factors of effective development of an enterprise, both in the country and in foreign markets. It provides examples of managerial situations, problem solving and test tasks that allow to assess the importance of specific factors of successful enterprise activity in order to determine its competitiveness. The textbook can be useful for anyone interested in the management of economic activities of an enterprise, factors influencing the competitiveness of an enterprise, the mechanism of international companies, mergers and acquisitions. For students and postgraduate students of economic specialities of higher educational institutions.