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In Jeff Bezos's own words, this book sets out the core principles and philosophy that have guided him in conceiving, building, and running Amazon and Blue Origin.

Through this collection of Jeff Bezos's writings-his unique and surprisingly original annual letters to shareholders, as well as numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas-you will learn why and how he has succeeded. Covering a range of topics in business and public policy, from innovation and customer obsession to climate change and space, this book provides a rare insight into how Bezos thinks about the world and where the future might take us.why culture is an imperative;
how readiness to fail is closely linked to innovation;
what the Covid-19 pandemic has taught us.

Each insight offers new ways of thinking about the challenges of today - and, more importantly, the future - and the endless urgency to keep moving forward, never resting on our laurels. From Fortune 100 CEOs to entrepreneurs just setting up shop to the millions of people who use Amazon products and services in their homes and businesses, everyone will understand the principles that have driven the success of one of the most important innovators of our time.