A book that will change how you think and transform how you live

Forget everything you thought you knew about how to motivate people - at work, at school, at home. It is wrong. As Daniel H. Pink explains in his paradigm-shattering book Drive, the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and the world.

Along the way, he takes us to companies that are enlisting new approaches to motivation, and introduces us to the scientists and entrepreneurs who are pointing a bold way forward.

"Pink is rapidly acquiring international guru status . . . He is an engaging writer, who challenges and provokes" - * Financial Times *

"Inspiring" - * Guardian *

"Punchy and energetic" - * Financial Times *

"As Dan Pink's new book Drive argues, financial incentives are no longer enough to give a business an edge: in an economy driven by ideas and creativity, it's more effective to give workers a sense of purpose, of mastery, of autonomy over their time and their tasks. Because the only certainty in the decade to come is that disruptive change is going to continue to catch out businesses that are unprepared" - * Daily Telegraph *

"Pink's ideas deserve a wide hearing. Corporate boards, in fact, could do well by kicking out their pay consultants for an hour and reading Pink's conclusions instead" - * Forbes *