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Most people believe that the best way to motivate is through reward or punishment, the common carrot-and-stick approach.

Daniel Pink argues that this approach is wrong. In this book, he explains that the source of motivation is the third drive - our innate needs to control our own lives (autonomy), to improve and create (mastery), and to improve the world around us (purpose). Companies that learn how to create an environment that nurtures the third drive will have more productive and engaged employees. And people who understand how the third drive works will learn to manage their intrinsic motivation, be fulfilled, and enjoy their work . The Surprising Truth About What Motivates Us" is a unique book that has not lost its relevance for more than a decade and helps businesses move to a new approach to managing people, and employees change their perception of the world and lifestyle.