Marketing activities held by Myrick Marketing & Media, Llc: Publicity  Pitch reviews in publishing and library trades (e.g., Publishers Weekly, SLJ, Booklist, Kirkus, Shelf Awareness, Horn Book)   Mail to long and short lead media contacts   Pitch reviews and interviews to appropriate blogs and websites  Pitch launch press release to PW on Albatros Media’s arrival in the U.S.     Marketing and promotion  Send checklist for online journals, influencers, bloggers, review centers Digital  Social media content, where appropriate  Include in themed Pinterest boards  School and library marketing  Conferences  TLA, NSTA, ALA (and other shows, as appropriate)  Presentations to library selector groups in Chicago, New York, Boston, Washington D.C.  Submit for awards as appropriate 

There are not only dwarves in the underground. This hidden kingdom is full of interesting animals, things, and phenomena, as this mix of encyclopedia and fairy tale will show you. Once upon a time there was a Queen who only cared about her looks. She believed she was the most beautiful woman in the world, except for her stepdaughter Snow White. She was more beautiful and the jealous queen could not accept it, so she decided to get rid of Snow White. And what happened to the beautiful princess and her evil stepmother? In addition to the well-known fairy tale there are seven richly illustrated gatefolds where you can also learn about what lies underground, who works there apart from the seven dwarves, and which animals live there. You can also learn about underground structures and other curiosities associated with the realm below the Earth’s surface.