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The subtitle of this documentary by the renowned writer and journalist Sarah Forden speaks for itself - it is in fact a sensational story of murder, madness, luxury and lust. The author has masterfully intertwined two related stories: the dramatic story of the Gucci family, fraught with discord, litigation, misunderstandings and a murder for hire, and the story of the rise and fall of the famous Gucci brand and the unprecedented success that this outstanding luxury goods manufacturer eventually achieved. Full of real drama, the book remained a bestseller in Europe and the US for several years, and it is no wonder that the Italian press, referring to the famous series, called The House of Gucci "a truly new Dynasty."