• Conduct dynamic social media campaign, running giveaways, offering discounts during publication week, and coordinating with key influencers.
• Pitch excerpts and reviews to wide array of publications including Lux Magazine, The Nation, The New York Times, The New Yorker, The New York Review of Books, The Los Angeles Review of Books, The Guardian, The Times Literary Supplement, The Baffler, Harper’s, Publishers Weekly, Kirkus Reviews, Literary Hub, Guernica, Bookforum, Book Riot, Africa Is a Country, Morning Star, and more.
• Pitch television, radio, and podcast interviews with authors.
• Host book launch in New York, along with series of events in conjunction with other Decolonize That! authors.

For radical twentieth-century feminists, it was a rallying cry for bodily autonomy and political power. For influencers and lifestyle brands, it’s buying fancy nutrition and body products at a premium. And it has now infiltrated nearly every food, leisure, and pop-culture space as a multi-billion-dollar industry.
What is it? To quote a million memes: it’s called self-care.

In Decolonize Self-Care Alyson K. Spurgas and Zoë C. Meleo-Erwin deliver a comprehensive sociological analysis and scathing critique of the catchphrase’s capitalist, racist undertones. To decolonize self-care, they argue, requires a full reckoning with the exclusionary, appropriative nature of most of the wellness industry, but this education is only the first step in the process. We must commit to new models of care and well-being that allow for health, pleasure, and community—for everyone.