How important are our cultural assets to tourism? This book explores policy issues in the use of additional assets in tourism, an important area of economic activity. It should be of interest to all those who are concerned with the arts and tourism in the private sector, in central and local government, museums, the voluntary sector and universities. The emphasis is on the multi-faceted and dynamic nature of culture, the mutual dependency of conservation and enterprise, and the need to pursue an integrated approach to policy making.