For decades, Rolex has been synonymous worldwide with the highest level of watchmaking craftsmanship and tool watches that continue to set standards with their outstanding quality. For a design that has stood the test of time. For an aura that needs no advertising - because it explains itself through presence. In the depth of its technology as well as in the clarity of its form. Whether Submariner or Daytona, GMT-Master or Datejust - every Rolex stands for a perfected idea and tells its own story.

Michael Köckritz, style-defining media maker, editor-in-chief and author, together with his ramp editorial team, invites us on a journey into the universe of Rolex that is as knowledgeable as it is inspiring: from the beginnings to the icons. From technical brilliance to radically clear design. From stories full of adventure, innovation and style to the people who stand for the brand - and are themselves inspired by it.