This is an automatically translated description

A guide to rethinking business!

Digital transformation is no longer just a new fad. It is a necessity.

For the past decade, Harvard Business School professor Sunil Gupta has been studying Fortune 500 companies and how they have transformed in the digital age. He knows what works and what doesn't. Many companies are still just trying their hand at digital, or creating new independent divisions - and that's not enough. Some of these companies, which have already succeeded in traditional industries, have dared to completely reshape and digitise their business, completely rethinking it despite the fear of failure and collapse, and have succeeded. Gupta analyses their case studies in detail to provide practical and actionable advice on the path of inevitable digitalisation, enabling you to take full advantage of all the opportunities offered by the modern world.