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Yulia Yudina is a professional manager, business trainer, coach, author of the Modern Reputational Behaviour educational project, and an expert in social and business etiquette. Her concise guide will be useful for those who want to master the tools of communication behaviour and understand the intricacies of business etiquette.

The author's methods for developing effective self-presentation skills, charisma, communication etiquette, and influence are easy to apply in daily practice, and at the same time they are ready to change the way even experienced entrepreneurs look at the usual things. The book will be useful for both future and established entrepreneurs, as well as anyone interested in self-development, improving the quality of their lives and well-being.